Soooo…..Big weekend coming up for those who love football and those whose eyes reflexively glaze over when they hear the phrase “first down and ten.” But everyone loves the ads, right? I mean except when they portray women as objects for consumption and men as unthinking dolts.
To bone up on what makes advertising sexist, take 12 minutes to listen to Caroline Heldman’s TED talk in SanDiego recently. It’s a great help in pinpointing exactly what irks us when we see these things, but don’t always know why we’re irked.
And then, keep your phone handy during the game. By tweeting #NotBuyingIt to any advertiser with a sexist commercial, we’ll be keeping them in line and responsive to the real American audience. Read more about the genius of this plan on the MissRepresentation blog.
If you are one of those media mavericks who don’t have a screen to watch or who might actually step away from yours to read a book or take a hike or cook a soufflé…rest easy in the knowledge that everything you miss will be endlessly analyzed and highlighted in all the other media outlets later.
Enjoy your weekend hot wings/nachos/french cooking/pages.